228 Broadway Street

The Monroe is a rare expression of contemporary luxury in the heart of Asheville—four private residences designed for those who appreciate architecture, craftsmanship, and an exceptional sense of place. Set along Broadway Street between historic Montford and Five Points and just one block from downtown, The Monroe places Asheville’s restaurants, galleries, culture, and energy at your doorstep while offering the privacy and presence of a truly private home.

Each 2-bedroom, 2.5-bath residence is conceived as an elevated urban retreat, with its own private entrance and private elevator serving every level. Interiors are defined by an understated sophistication: European cabinetry, natural stone countertops, and a chef-caliber kitchen outfitted with luxury appliances create a setting equally suited to intimate dinners or effortless entertaining. Spa-inspired bathrooms, warm natural materials, and contemporary architectural details continue the sense of refinement throughout.

Above it all, an exceptional covered rooftop terrace creates a private outdoor sanctuary rarely found in the city. Framed by Asheville’s canopy of trees, the terrace opens to striking views toward downtown and the Blue Ridge Mountains beyond—an extraordinary setting for morning coffee, sunset cocktails, or evenings under the stars.

The architecture balances modern restraint with warmth. Nichiha architectural siding, rich wood accents, and charcoal masonry establish a sophisticated material palette that feels distinctly contemporary while remaining beautifully attuned to the character of the surrounding neighborhood.

The Monroe is the latest offering from Broadway Development Group, the acclaimed team behind the highly successful, sold-out Broadway Townhomes directly across the street. Their commitment to thoughtful design, quality construction, and exceptional urban living is evident throughout this intimate collection.

Exclusive. Architectural. Exceptionally located. The Monroe offers a distinctive opportunity to experience Asheville at its most sophisticated—an exquisitely designed residence with the freedom of a private home, the convenience of downtown living, and a rooftop vantage point unlike anything else.