Privacy Policy

Last Updated: January 19, 2025

Introduction

Welcome to Palmetto Park Realty’s Privacy Policy. This policy describes how we collect, use, and protect your personal information when you interact with our website and services. We operate in South Carolina and Florida, providing real estate services to clients in these states.

Consent and Text Message Communications (10DLC Compliance)

SMS Consent

By providing your mobile phone number and checking the “I consent to receive SMS messages” checkbox on our website forms, you expressly consent to receive text messages from Palmetto Park Realty (including through automated means) at the mobile number you provide. Message and data rates may apply.

Message Frequency

• Market Updates: 1 message per month
• Appointment Confirmations: As needed for scheduled viewings
• Important Updates: Occasional messages regarding your real estate transactions

Opt-In Records

We maintain records of your consent including:

• Timestamp of opt-in
• IP address
• Form submission data
• Specific consent language shown at time of opt-in

Opt-Out Instructions

• Text “STOP” to any message to unsubscribe
• Your opt-out request will be processed within 24 hours
• You will receive one confirmation message of your opt-out
• After opting out, you will be removed from all text message communications

Help Instructions

• Text “HELP” to any message for assistance
• You will receive information about message frequency and contact options
• No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties

Information We Collect

Information You Provide

We may collect personal information that you voluntarily provide to us, including:

• Name, email address, phone number, and mailing address
• Property preferences and search criteria
• Messages and communications you send through our website
• Information provided when requesting property information or scheduling viewings

Information Automatically Collected

We use Google Analytics and Google Tag Manager to collect certain information automatically, including:

• IP address and device information
• Browser type and operating system
• Pages viewed and time spent on our website
• Referring websites and search terms
• Geographic location (state/city level)

Analytics and Tracking

Google Analytics Implementation

We use Google Analytics and Google Tag Manager to understand how visitors use our website. These tools collect data about:

• Website traffic patterns
• User behavior and interactions
• Device and browser information
• Geographic location data

Analytics Opt-Out Options

You have several options to opt out of analytics tracking:

1. Install the Google Analytics Opt-out Browser Add-on
2. Adjust your browser’s cookie settings
3. Use your browser’s “Do Not Track” setting

Text Message Content Compliance

All our text messages will:

• Clearly identify “Palmetto Park Realty” as the sender
• Include opt-out instructions at regular intervals
• Contain only content relevant to real estate services
• Comply with all TCPA requirements

How We Use Your Information

We use your personal information for the following purposes:

• To provide real estate services and respond to your inquiries
• To send property listings and market updates
• To improve our website functionality and user experience
• To comply with legal obligations and prevent fraud
• To send marketing communications (with your consent)
• To analyze website traffic and optimize our services

Data Sharing and Disclosure

We may share your information with:

• Licensed real estate agents within our brokerage
• Third-party service providers (e.g., website hosting, analytics)
• Legal authorities when required by law
• Professional advisors (e.g., attorneys, accountants)

We do not sell your personal information to third parties.

Your Rights and Choices

You have the right to:

• Access your personal information
• Request correction of inaccurate information
• Opt out of marketing communications
• Request deletion of your information (subject to legal requirements)
• Opt out of text messages
• Disable cookies through your browser settings

Data Security

We implement reasonable security measures to protect your information, including:

• Encryption of sensitive data
• Regular security assessments
• Limited access to personal information
• Secure data storage systems

Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect information from children under 13.

Changes to This Policy

We may update this Privacy Policy periodically. We will post any changes on this page and update the “Last Updated” date.

Contact Us

For questions about this Privacy Policy or your personal information, please contact us at:

Palmetto Park Realty Team at LPT
864-757-4000
[email protected]